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Theme 01.2 Animals in Commercial work

Examples of Pack designs that use motifs in different ways

In this video, I talk through some examples of how Animals have been used in pack designs and other branded work.

There is a range of styles, and of categories. I’m interested in showing you how the illustrations and artworks have been thought about to communicate different products within a range, and how storytelling elements show up.

I could spend hour…

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